NOVOMATIC UK’s Zane Mersich To Participate in EUROMAT Summit


The eagerly anticipated EUROMAT 2018 Summit is scheduled to take place from 4th-6th June in Monaco. With a new format designed to appeal to a broad cross-section of the land based amusements and gaming communities, the event has been welcomed, with regulators, operators, manufacturers and other industry members confirming their attendance.

The two day event promises comprehensive legal updates, a full day exploring social responsibility and sessions focusing on the impact of new technology. With the future very much on the agenda, panellists will also discuss the needs of the next generations of customers, along with the likely shape of the tomorrow’s market place.

The NOVOMATIC Group is a global leader, active in almost every aspect of the gaming industry.  Zane Mersich, Chief Executive Officer – NOVOMATIC UK, has confirmed that he will be attending the Summit, taking part as a panellist in the session:  Boardroom Briefing: Where is the industry going and where will revenue growth come from in the future?

Zane joined the NOVOMATIC Group in 2007, spending almost a year at the global headquarters in Austria in international sales before locating to the UK to take the helm as Managing Director of Astra Games. The years that followed were defined by both acquisitive and organic growth and saw the formation of Astra Gaming Group, later to become NOVOMATIC UK.

Zane successfully negotiated the acquisition and oversaw the integration of the Bell-Fruit Group, including RLMS Sales and Mazooma Interactive Games (later to become Greentube UK). The deal also included the acquisition of the largest UK gaming machine operator, Gamestec, from a New York based hedge fund. This was followed by the acquisition of the Nobles chain of Adult Gaming Centres, subsequently re-branded as Luxury Leisure, with the customer-facing brand ‘Admiral Gaming.’

In 2015 NOVOMATIC UK acquired Playnation, a company involved in the operation of family leisure and social gaming products in holiday parks and motorway services. Following that, the acquisition of the Talarius chain of AGC’s from Australia’s Tatts Group in 2016 catapulted NOVOMATIC UK into the position of the UK’s leading AGC operator.

Zane is also involved with much of what NOVOMATIC does in the internet gaming space in the UK. Operating B2B, B2C, mobile and desktop, Greentube specialises in real money and social gaming products. Currently, Novomatic UK has revenues of nearing £300m and more than 3,800 full time employees.

Zane is anticipating a productive two days at the Summit: “The EUROMAT Summit is an important meeting place that brings together key stakeholders from European Gaming to focus on the current and future state of our industry. NOVOMATIC UK is pleased to support such an event where best practices are discussed for operators, players, manufacturers, regulators and the industry as a whole,” reveals Zane.

EUROMAT President Jason Frost welcomes Zane Mersich’s participation saying: “Zane has an enviable track record of growing and running businesses in virtually every facet of the gaming industry. NOVOMATIC UK operates an impressive total of 60,000 coin and note operated entertainment devices, of which 30,000 are gaming machines and 16,000 located in their own venues. Zane is sure to bring a great deal of real world knowledge and expertise to the event,” assures Jason.

Taking place in the surroundings of Monaco’s Monte Carlo Bay Hotel & Resort, the EUROMAT Summit will provides the perfect opportunity for the industry’s leaders to meet and to share knowledge and experience in relaxed and beautiful setting.

For more details and Summit Registration visit

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