Astra Gaming Group acquires Games Media pub business


The Astra Gaming Group (the wholly owned UK subsidiary of Austrian Gaming Industries GmbH (AGI), part of the Novomatic Group) has confirmed that it has acquired certain assets of the Games Media pub business from SG Gaming, a division of Scientific Games Corporation.

The sale was formally agreed by both parties on Monday, March 25. It follows in the wake of a lengthy strategic review undertaken by SG Gaming, the result of which means that the company will now focus resource on its activities in the LBO, arcade, bingo and interactive sectors.

Paul Terroni, Director of Strategy and Business Development at Astra Gaming Group, commented: “In acquiring the Games Media pub business, the Astra Gaming Group is demonstrating once again its unswerving commitment to building a more stable future for the UK gaming sector. There are clear synergies between the two organisations that can be used to enhance the sector and ultimately drive our business forward.”

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Digital based gaming machines never have been popular in pubs or working men’s clubs etc. the clientele in such establishments have never affiliated themselves with anything that isn’t mechanically reel-based. Casinos are where digital units will flourish very well, but the pub/club trade is a tougher nut to crack.

27/03/2013, 14:24

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