Betfred launches Inspired virtual betting on mobile

28/01/2013

Betfred, one of the UK’s leading retail and online bookmakers, has launched Inspired’s Virtual Sports Betting content on its mobile website. Betfred customers will now be able to bet on Inspired’s award-winning Virtual Horses, Virtual Greyhounds and Virtual Football via their mobile handsets. On average, 450 Virtual Sports events are now available for Betfred customers to bet on via mobile per day.

Stuart Magowan, Head of Mobile Products at Betfred, commented: “We’re delighted to be adding Virtual Sports to our mobile site. We’re committed to providing our customers with more choice and entertainment wherever they are. Virtual Sports fans can now access the same high quality experience they get in-venue and online while on the go.”

Betfred has been offering Virtual Sports Betting to customers since 2001, but upgraded to the bespoke platinum system in 2007, which allows the bookmaker to self-schedule the events, control the margins and brand the backgrounds of the events. The bookmaker offers a larger range of Virtual Sports and Numbers games in shops and online at Betfred.com, and plans to expand the number of Virtual Sports available on its mobile site in due course.

Steve Rogers, Managing Director for Virtual Sports at Inspired Gaming Group, added: “The popularity of Virtual Sports keeps increasing and it’s a particularly valuable product when adverse weather disrupts the racing calendar, as it is in the UK at the moment. Operators can schedule more virtual events – across all platforms – to provide a full betting offer to their customers and assist in mitigating lost revenue from cancelled races.

“Mobile betting especially is growing rapidly; largely thanks to better quality networks and handsets. We can now stream virtual events via mobile without any compromise in quality – it’s a great mobile betting experience and the frequency of events makes it perfect for quick on-the-move entertainment. We always aim to mirror live betting trends as closely as possible and expect another busy 12 months of Virtual Sports mobile launches, with new products coming soon.”