Sega Crown Alliance Stronger than ever!


In preparation for what is going to be a great show at Excel next week Sega and its UK & Ireland distributor Crown Direct teamed up for a pre-show product preview at Sega HQ.

With a diverse mix of redemption, novelty, video, sports games and prize merchandisers there was plenty for the team to get stuck into. Crown has been Sega’s distributor for Sega for over ten years, and the relationship has “never been stronger” commented Sega’s Justin Burke. The EAG highlights only part of the annual cycle for the two companies, with much of next seasons products being viewed at IAAPA by Dean Harding and Sega, following testing ahead of the shows and the season.

Whilst Sega will show a full line up at EAG, Crown will still exhibit Sega product on its stand, which this year will include the now globally successfully Key Master prize merchandiser and the arcade version of the biggest download app “Doodle Jump” showing off a fantastic 42” screen and ticket payout amongst other new titles.

With all the new technology and licenced titles aside, one product that that Stuart Wood, Darren Chadwick and David Hurst from the Wigan depot and Kevin and Ashley Temple from Galashiels, fell for was “Milk Jug Toss” a new ICE product – a coin op redemption version of the ‘midway’ fairground classic – “The game looks the part, plays well and will be a great family attraction in any arcade either as a single unit or pair” offered Stuart Wood.

The mood going into the show is buoyant from the two companies; confident, but with more than just a load of hit machines, but with products that cross various genres, are test proven, that will have longevity on the market place and are competitively priced.

Dean Harding clearly loving the relationship was enthused by what he saw at Sega and was “excited for the team to have so much great product for his lads to get their teeth into and to show it off at the EAG next week”.

Visit Sega and Crown at stand numbers 860 and 420 respectively.

Add Your Comment

* Required field. All comments are reviewed before appearing.

Get our newsletter