Betdigital signs deal with OpenBet


Betdigital, the game design and integration specialist, has signed a landmark deal to supply high-street LBO and bingo games to OpenBet, one of the world’s leading providers of interactive betting and gaming solutions.

The first game, Super Pots Bar X is being sponsored by Ladbrokes and BetDigital will also integrate Caesars Palace, one of Ladbrokes strongest ever B3 games, onto OpenBet’s online and mobile channels too.

“In essence, we will be aiming to launch games into the retail area and simultaneously to online and mobile,” says BetDigital’s CEO Heath Samples. “This will give the customer a seamless gaming experience wherever they play our games.”

Founded in 1996, OpenBet helps power the most successful operators, including William Hill, Ladbrokes, Paddy Power, Betfair, SkyBet and PMU, and now boasts over 20 customers in the online gaming industry and over 50 integrated partners worldwide.

BetDigital is an expert on the different gaming platforms being used in the different UK gaming sectors, including LBO, bingo and arcade. The company has created a solution called System X, which can translate any game into the format required for these platforms. In addition, BetDigital offers invaluable advice to developers on which sectors of the UK market their games would be suitable for.

BetDigital works with a number of leading game developers, including international giants such as Spielo and its integration services are also recommended by the UK’s leading operators.

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