New launches and prizes at IAAPA for Namco


The Bandai Namco team reports one of the most successful IAAPA shows in recent history.

The company showcased over 40 games on a 2,700 square foot stand, with eight new releases and the launch of the US arm of the successful Prize Division.

IAAPA also saw the launch of the new ‘Fun-to-Win’ redemption range, which has been developed in Japan by a crack team of game designers who are completely dedicated to this sector.

The new redemption range includes among others, Ball Spectacular, Rush for Goal, Triple Turn, Pac-Man Basket, Pac-Man Ghost Bowling and Pac-Man Smash air hockey.

“Pac-Man Smash was our standout success at IAAPA. It is a real head turner because it takes air hockey to a completely new dimension with its innovative ‘multi-puck’ device,” says Bandai Namco Commercial director John Brennan.

The other show-stopper was Dark Escape 4D – a chilling new horror title that won the 2012 Brass Ring award for Best New Product. Dark Escape combines moving seats, surround sound, 3-D graphics, with front and rear wind effects to create an incredibly frightening immersive experience. “People were lining up to play this game at the show, we know it will be a massive hit in Europe,” predicts John.

IAAPA also saw the launch of Prize Division in the US and Jim Wulfers the Sales Manager of Merchandising at Namco America officially launched this division with a range of Pac-Man plush and the new range of electronic goods branded NAM-GEAR.

James Anderson, General Manager of Namco Prize Europe said “We have put a lot of time and effort into gearing up for the launch in the US and ensuring the product is perfect for the market in terms of price and specification. The show was a great success and a good start to the sales for the division

“We pioneered the sector of great value electronics in Europe under the KYOTO brand and competitors soon followed suit with their own versions of the products.  Changing the brand to NAM-GEAR has allowed us to align the brand globally and plan the strategy of the line moving forwards. By combining the US and EU markets plus interest from Asia, we are able to use significant economies of scale in purchasing to buy the highest specification products for our market at reasonable prices and stay ahead of the competition.”

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