Family pays tribute to Robin Mitchell Jr.


Robin Guthrie Mitchell, who chaired the family business but had also founded a company of his own, has died aged 49.

After gaining a degree in Economics at Stirling University he joined his father’s business, RG Mitchell Ltd, on Heath Road, Skegness, which manufactured and operated coin-operated children’s rides in the UK and worldwide.

Robin wanted to prove he could be independently successful so left Skegness for a short period to set up Primary Leisure Limited. Once this company took off he again rejoined the family firm and rose to become chairman of the business.

During this period, Robin married and had two children and to carry on the family tradition named his first son Robin and his second Pearce. Having divorced several years ago, he had recently found happiness with Tina.

Courtesy of

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Hi Steph

Saw your comments regarding Robin Jnr. and just wanted to add a comment or two if I may.

Robin Jnr was responsible for getting me into “the coin-op business”.

Many years ago, 25 if my memory serves me well, I had gone back to Skegness, my home town, to look after my Mum who was still coming to terms with life on her own after my Father had died.

R G Mitchell Kiddie Rides advertised for a “Marketing Manager Designate” – I saw Robin out in The Vine in Skegness on the following Friday and said to him “what does a Marketing Manager Designate do at Mitchells?” – he said, “apply for the job and you’ll find out!”. I did apply and got the job, though I have to be honest and say it was basically a sales job with a fancy title!

Robin, though some 15 years younger than me, soon became a boss, a colleague and a friend and we spent many happy hours in each other’s company doing shows, visiting customers and socialising. My time at RGM was short lived (that’s another story) but Robin and I remained in touch over the years, doing the odd deal and often meeting to discuss various projects and potential opportunities.

His funeral was attended by over 100 people both friends and business colleagues as well as obviously his family and it was a pleasure to see them all again – and although, as it was said frequently on the day a very sad occasion, it was good to catch up and remember Robin, the gentlemen, and his contribution to the industry.

On a personal note I am deeply grateful to him for getting me into this wonderful industry.


Chris Bell
General Manager
A Division of Namco Europe Ltd

Chris Bell
24/03/2012, 21:45

knowing that i know have to live the rest of my life with without a dad to look up to. its is devestating and upsetting. there were people there who though his cremation was an outing of some sort

Robin Mitchell
18/05/2012, 09:28

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