DNA Conference sparks BBC coverage


The BBC has picked up on the DNA Conference organised by Kevin Williams with both a radio feature and an article online. Although the article is somewhat negatively entitled “Is it the end of the arcade game?” it does explore new technologies that could give the sector a boost – such as 3D and it features quotes from Patrick Michael, Head of R&D at Sega and Ernest Yale CEO of Triotech, pictured at the conference.

“ For the first time in over fifteen years the video amusement industry has received coverage by BBC news – the largest broadcaster and respected news service, supporting millions of viewers, listeners and readers,” says Williams. Following on from the broadcasting of a radio feature that covered the recent Digital Out-of-Home interactive entertainment DNA Conference in London – organized by KWP – the news service has run a feature at their CLICK technology web section on developments in the field:

The increase in coverage of the new sector is expected to continue with the announcement by KWP of the March 2012 US DNA Conference and the formation of the new DNA Association.

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