Merlin’s Varney is keynote for EAS Leadership Breakfast


Nick Varney, CEO of Merlin Entertainments Group, will be the keynote speaker at the first –ever Euro Attractions Show Leadership Breakfast on Tuesday, 27 September 2011. Industry leaders and EAS attendees are invited to participate in this unique networking event, prior to the opening of the leading European conference and trade show for the attractions industry.
“Nick is creative and very passionate about the attractions industry,“ said Mats Wedin, Chairman of the IAAPA European Advisory Committee. “Since EAS is in London this year, Nick is a perfect leader to kick off the event and share insights into the attractions industry.”

Varney founded Merlin 12 years ago and since then, the company has grown into one of the largest entertainment companies in the world with more than 80 attractions on four continents. The company has a variety of facilities within its portfolio, including The EDF Energy London Eye, LEGOLAND®, Madame Tussauds, and the Sea Life Centres and entertains more than 30 million guests annually.

Varney will talk about the history of Merlin Entertainments Group and discuss the brands and the positioning strategy the company has used, and will continue to employ, to develop and grow its business. In addition, Varney will discuss the benefits of consolidation within the industry.
The Leadership Breakfast takes place on Tuesday, 27 September, from from 9.30 am to 10.45 am at the Olympia Exhibition Center in London. Space is limited. The cost is 40£ for IAAPA members and 55£ for nonmembers (both prices exclusive of VAT). Individual tickets and tables are available. Euro Attractions Show registration is also required. Registration information for the Leadership Breakfast is available at Information regarding the complete seminar programme, hotels, and travel arrangements are also available on the site.


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