Gala Leisure signs omni-channel Playtech deal


Playtech has agreed a deal to become the exclusive bingo and casino platform and content provider for UK market leader Gala Leisure.

The deal will see Playtech’s omni-channel technology power Gala’s gaming offering as it transitions to new brand Buzz Bingo.

Operated using Playtech’s IMS player management system, which supports real-time player engagement and data driven CRM, the deal will also include access to all of 
Playtech’s best-performing bingo and slot games on its handheld Electronic Bingo Terminals in Buzz Bingo clubs.

Playtech One’s omni-channel solution is expected to be available across all channels in 2019, meaning Buzz Bingo customers will be able to use their single wallet not only for all online and in-venue play, but also to order food and drinks using one seamless wallet experience.

Shimon Akad, COO, Playtech, said: “We are delighted to announce this new strategic partnership with the UK’s market leader in bingo.

“Through Playtech ONE we have proven the value our technology can bring to leading retail brands. Our data driven Omni-channel technology allows operators to devise bespoke, intelligent marketing campaigns and seamless online and offline customer journeys. This means that, on average, an Omni-channel player will spend twice as much as that of a single channel player. We are very excited to be partnering with Gala Leisure and its new Buzz Bingo brand.”

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