Rank CEO Joins Shop Direct


Gaming group Rank has lost its CEO to an online retailer. Henry Birch today gave notice of his resignation after four years with the company, to join Shop Direct in a similar capacity.

Shop Direct runs digital department stores such as Littlewoods.com and it found Birch’s experience and success with online business for Rank an irresistible attraction.

Under Birch, Rank Group saw progressively improved online business. In the six months to December 2017 its revenues rose by 16 per cent.

For Birch, the move is a significant one as he will shift from a business sector with which he was very familiar, having been four years with Rank after a similar period as CEO of William Hill Online where he launched the company’s mobile business.

Birch now has to complete 12 months’ notice at Rank and the company has stated that a successor will be announced once he/she has been identified.

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