Playdium’s new video music option Is unveiled at EAG


Quality is the consistent theme which underlines the popularity of the TouchTunes Playdium  which is rapidly establishing a reputation amongst operators, venues and end-users alike for being the industry’s jukebox of choice.  Launched in the UK little more than a year ago, the Playdium combines sleek design with intuitive navigation, top end components, which includes a digital amp designed and built by B&O and a market leading mobile App.  EAG will see the launch of a new video music option that is backwardly compatible with the current Playdium.

James Luck, who boasts decades experience in the industry, believes the Playdium has raised the bar and set new standards in the jukebox sector.  He explained: “The Playdium arrives at EAG on the back of a hugely successful fourth quarter of 2017 when operators of all sizes have been placing repeat orders having experienced its income earning potential, in no small way boosted by the power and appeal of the TouchTunes mobile App.”

Looking ahead, Commercial Director, James Luck believes the App is an absolutely essential part of the operator’s armoury. He said: “The App gives the user total control, enabling him/her to take on the role of DJ and play the jukebox from their phone. This marriage of smartphone and smart jukebox transforms the player experience, bringing the jukebox bang up to date in terms of what the ‘Spotify Generation’ now expects. As the App links into users’ Apple Music and Spotify accounts it makes music selection an incredibly straightforward process.

“In the US the App has recorded an incredible six million registered users, with new sign-ups averaging 25,000 a week.  The broader marketing opportunities presented by the App and the data it generates are of huge significance. It transforms the jukebox into a dynamic and powerful marketing tool, in the process placing music centre stage. Playdium engages with modern consumers in a compelling, relevant way and in the process enhance the profitability of music.”

Focussing on the new video music option, which remains very popular in specialist venues and can generate superb revenues, he confirmed:  ”The system is built for full HD installs: so as long as the video was originally in HD the quality of the clips are on a par with SKY sports HD. The video player connects independently to the  Playdium which allows real flexiblilty for operators when installing and removing while still maintaining the original jukebox on the wall.”

Luck believes the market is hungry for a more contemporary music experience.  He argued: “We’ve been very pleased with the last 15 months following what was a three-way initiative undertaken by TouchTunes, Soundnet and Sound Leisure. We set out to rejuvenate the jukebox sector and whilst this is a long journey, we’ve moved a fair way down the tracks. Some predicted that Playdium could only work in specific niche locations or areas, but that has not been borne out by the facts. Operators have backed Playdium in numbers, with many describing Playdium as the most advanced and user-friendly jukebox not just for today’s consumer but for also for the consumer of tomorrow. Playdium has not only become the stand out jukebox but it is also helping to put music back on the radar as a really important part of the entertainment mix.  TouchTunes is fully committed to a programme of continuous innovation which means that operators are buying into a product that will continue to evolve.”


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