Luxury Leisure acquires Brian Newton Leisure


Luxury Leisure, part of NOVOMATIC UK, has announced the acquisition of the complete share capital of Brian Newton Leisure Limited. The purchase comprises a portfolio of four adult gaming centres   and one Bingo venue based in Ashton under Lyne, Crewe, Northwich and Chester. A number of freehold properties have also been included as part of the deal.

 According to NOVOMATIC UK, the businesses have traded successfully for many years and fit well with Luxury Leisure’s ongoing expansion plans. Each location has been maintained to an impeccably high standard, both in terms of machines sited and general upkeep, and all benefit from high profile town and city centre positioning.

Tom Allison, Managing Director of Luxury Leisure commented on the purchase:  “We are delighted to acquire these prestigious gaming venues from Brian Newton. These high quality businesses are a good match For Luxury Leisure and form part of our ongoing strategy of expansion in the UK market.”

NOVOMATIC CEO Zane Mersich welcomed the addition of the new locations, saying: “When we first purchased Luxury Leisure (then Nobles) our stated aim was to grow the business, add value and, in turn, raise standards. This latest acquisition is firmly in line with that strategy and will give the Luxury Leisure operation an even higher profile in the north west of the UK. These are very successful locations in prime retail areas and, as such, will play an important role in our plans to continually expand and improve the business.”

The former Brian Newton sites now form part of an impressive estate of Luxury Leisure sites that extends from Scotland to the south coast including premium locations in the north east, north west and south east of the country. The business also operates 45 Kwik Tan venues and 10 catering establishments. Additionally, Luxury Leisure has exciting plans to re-brand each of its trading locations as ADMIRAL in 2016, adapting NOVOMATIC’s core retail brand for the UK market.

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