New Shaun TV Series sparks increased demand


Namco Prize Europe and Brent Electronic are expecting customers to flock to their Shaun the Sheep and Timmy Time plush ranges now that the new series of the award winning show is back on the BBC.

“Our ranges of Shaun the Sheep and Timmy Time characters based on the Aardman Animations have been incredibly successful for us, and there is always an increased interest when the shows are back on prime time televions on the BBC,” says James Anderson, General Manager of Namco Prize Europe.

“We have successfully been selling Shaun the Sheep for some time now and have done some limited edition productions such as the Christmas range and even some bespoke product for individual customers. Our in-house Creative Department also worked closely with Aardman Animations to draw up designs for the characters including the “Love Ewe” and “Zipper” ranges, which are currently available” he adds.

The Zipper range features Shaun wearing a “fleece” jacket over a coloured T shirt. The Love Ewe range has a romantic theme and Shaun is featured carrying a heart or rose, or wearing “love” slogan T shirts. There are four figures in each range. The standard Shaun the Sheep comes in five sizes, from 15cm up to a giant 50cm figure. Timmy is available as a 25cm high figure.

The Aardman Animations creation Shaun the Sheep first appeared in the Wallace and Gromit film A Close Shave and then had his own series for children on CBBC. His little cousin Timmy then inspired a series Timmy Time for pre-schoolers on CBeebies.

“It is impossible to underestimate the popularity of the Shaun and Timmy brands ,” adds James. “Shaun’s Facebook page has 2.89m followers. We are working with Aardman to promote our range of products on the site, which will undoubtedly build even greater interest in upcoming months,” adds James. “In addition, this is a brand that is known and loved all over Europe, so we have found sales into overseas markets have also gone from strength to strength.”

The launch of the latest series on TV is the start of a 3 year 30 million USD investment in the brand.

The products are available now exclusively from Brent Electronic in the UK and from various distributors in Europe (contact Namco Prize Europe or more information on distribution partners).

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