Sega’s Living The Dream At EAG International


Confirmed as occupying the largest space at the forthcoming EAG International Expo January 22-24, Sega Amusements will be utilising every inch of its impressive stand at London’s Excel as it debuts a range of exciting and innovative new products for the amusements industry.

General Manager Justin Burke is a seasoned exhibitor at EAG International, supporting every show to date: “We’ve attended every EAG International since its inception and will be using the Expo not only to showcase products launched at IAAPA, but also some additional new innovations.

“At Sega Amusements, research and development is a constant and core activity, so there are often exclusive launches at the London show,” he intimated.

Sega Amusements is a multi-faceted business engaged in the development and manufacture of original licensed products and in-house merchandise. In keeping with Sega’s service ethic, the support, service and parts division of the business takes high priority. Indeed, the company has earned third party distribution agreements with leading manufacturers including ICE and Pan Amusements.

Justin Burke revealed that more than 30 staff will be in attendance at the company’s stand at EAG International, which it considers a fundamental sequel following IAPPA: “It’s important that we show our support and commitment to the trade. However, we do see our presence at EAG International as a way of finding new customers as with all of the 50 or so shows we do annually.”

For the visitor, a trip to the Sega Amusements stand will certainly be a worthwhile experience with the opportunity to experience a variety of all the latest releases.

Premiering in the UK will be Dream Raiders, an exciting two seat full motion adventure game. Players are invited to choose their dream experience from a selection of nine, and then to raid as much treasure as possible, whilst fending off strange and incredible creatures with their Dream Blaster weapons. With a 55 inch plasma plate screen and special effects such as wind and weapon feedback, ‘Living the Dream’ is likely to be an unforgettable experience.

Also making their UK debut will be the eagerly anticipated Pirates of Monster Island, SEGA’s latest fun-packed video ticket redemption game and the new skill testing Key Master In Colour range.

“There will be more new product on display, with details being revealed closer to the show,” hinted Justin.

“So whether it be to ‘Live The Dream,’ to experience our latest and most innovative games, or even to celebrate Sonic the Hedgehog’s 21st birthday, do visit us on stand No 860, you will be assured of a warm welcome,” he promised.

Registration for EAG International Expo 2013 is now open at

Find out more about Sega’s products at


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