Inspired rolls out 2k Storm machines to William Hill


Inspired Gaming Group (Inspired), the largest supplier of server based gaming (SBG) machines in the UK and sole supplier to William Hill, has completed the roll out of 2,000 Storm HD+ Category B2/B3 gaming machine with Core VIP marketing and rewards, to William Hill’s licensed betting offices (LBOs).

William Hill, the UK’s largest bookmaker, awarded Inspired the exclusive contract for the sole supply of its LBO gaming machines in January 2012. In three months Inspired has rolled out 2,000 new machines, bringing Inspired’s total number of machines live with William Hill to over 9,000.

Ralph Topping, CEO of William Hill, said: “Inspired’s innovative gaming products and operational expertise have helped William Hill to offer the best gaming experience on the high street. Inspired has consistently delivered outstanding performance and we value our continuing partnership.”

Luke Alvarez, CEO of Inspired, commented: “We continue to dedicate a considerable amount of R&D to the UK market and our valued customer William Hill. We are pleased with the success of Core VIP, which is the first of many SBG technology and game innovations planned for the coming years.”

Core VIP is the industry’s most advanced marketing and rewards system, and the only system to allow in-game rewards for all games – even third-party titles. Core VIP increases player entertainment and grows incomes through customer loyalty. Fully compatible with all existing customer relationship management systems, it is also available for cross-platform convergence from retail to online.

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